Praktik Diskursus Generasi Muda dalam Fenomena #KaburAjaDulu di TikTok: Analisis Wacana Kritis Norman Fairclough
Abstract
Penelitian ini dilatarbelakangi oleh meningkatnya fenomena #KaburAjaDulu di TikTok sebagai wacana digital generasi muda yang mencerminkan keresahan terhadap ketidakpastian sosial-ekonomi, keterbatasan peluang kerja, krisis kepercayaan, dan imajinasi kehidupan yang lebih baik di luar negeri. Tujuan penelitian ini adalah menganalisis #KaburAjaDulu sebagai praktik diskursus generasi muda di TikTok berdasarkan perspektif Analisis Wacana Kritis Norman Fairclough. Penelitian ini menggunakan desain deskriptif kualitatif. Data yang digunakan berupa satuan lingual dalam tangkapan layar unggahan TikTok, meliputi kata, frasa, klausa, kalimat, tagar, teks layar, keterangan unggahan, dan komentar pengguna yang memuat wacana #KaburAjaDulu. Data dikumpulkan melalui teknik dokumentasi, simak, dan catat, kemudian dianalisis melalui tiga dimensi Fairclough, yaitu deskripsi teks, interpretasi diskursif, dan eksplanasi sosiokultural. Hasil penelitian menunjukkan bahwa makna “kabur” dikonstruksi sebagai tren, pilihan rasional, transformasi identitas, pencapaian personal, dan strategi hidup. Pada dimensi teks, konstruksi tersebut dibentuk melalui pilihan kata, tagar, caption, frasa evaluatif, dan visual mobilitas. Pada dimensi praktik diskursif, wacana diproduksi dan direproduksi melalui format khas TikTok yang partisipatif dan mudah disebarkan. Pada dimensi sosiokultural, #KaburAjaDulu merefleksikan keresahan generasi muda sekaligus menormalisasi migrasi sebagai pilihan aspiratif. Penelitian ini menyimpulkan bahwa #KaburAjaDulu merupakan wacana mobilitas aspiratif yang memuat kritik sosial, ideologi mobilitas, dan negosiasi identitas generasi muda di ruang digital.
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