Impilkatur Percakapan dalam Fenomena Humor Digital pada Program Televisi "Lapor Pak" : Suatu Kajian Pragmatik
Abstract
Penelitian ini dilaksanakan guna mendeskripsikan jenis implikatur percakapan dan fungsi komunikatif yang terkandung dalam tuturan humor pada program televisi "Lapor Pak". Implikatur percakapan dikaji berdasarkan teori H.P. Grice yang meliputi implikatur umum dan implikatur khusus, serta pelanggaran maksim-maksim percakapan (kuantitas, kualitas, relevansi, dan cara) yang memunculkan efek humor. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan pragmatik. Sumber data penelitian adalah percakapan dalam satu video program "Lapor Pak" yang ditayangkan di Platform YouTube Trans7 Official. Teknik pengumpulan data dilakukan melalui metode simak dan catat dengan memanfaatkan teknik rekam. Teknik analisis data menggunakan metode padan pragmatis dengan tahapan identifikasi, klasifikasi, analisis, dan interpretasi data. Hasil penelitian menghasilkan berbagai bentuk penggunaan implikatur percakapan yang memperlihatkan kekayaan makna dan strategi komunikasi para penuturnya.Penelitian ini memberikan kontribusi terhadap pemahaman dinamika komunikasi pragmatik dalam humor digital Indonesia.
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