Slapstick Humor Komentar Netizen dalam Postingan Instagram @awreceh.id
Abstract
Tujuan utama penelitian untuk menganalisis penggunaan humor slapstick dalam konten Instagram @awreceh.id, khususnya bagaimana gaya humor tersebut memengaruhi interaksi netizen. Bahasa humor slapstick merupakan gaya komunikasi mengandalkan aksi atau narasi berlebihan, kejutan, absurditas untuk menciptakan efek lucu mudah dipahami dan menghibur audiens. Memberikan wawasan tentang peran humor dalam membangun keterikatan emosional antara pembuat konten dan audiens, sekaligus menunjukkan bagaimana humor dapat menjadi alat komunikasi efektif di era media sosial. Dalam teori bahasa dan humor, pendekatan yang relevan adalah teori Incongruity. Menjelaskan bahwa humor muncul ketika terdapat ketidaksesuaian antara ekspektasi dan kenyataan. Ketidaksesuaian menciptakan kejutan yang menghasilkan efek komedi dan memancing tawa. Dalam konteks bahasa, humor sering muncul melalui permainan kata, ironi, atau ambiguitas. Sangat relevan untuk menganalisis konten @awreceh.id menggunakan perpaduan narasi dan visual untuk menciptakan humor efektif. Menggunakan metode deskriptif kualitatif, pendekatan analisis isi untuk memahami humor slapstick dalam konten Instagram @awreceh.id. Data dikumpulkan melalui observasi dan dokumentasi unggahan serta komentar netizen, kemudian dianalisis berdasarkan teori Incongruity. Validitas data dijaga dengan triangulasi antara sumber primer dan sekunder untuk memperoleh gambaran peran humor dalam interaksi media sosial. Postingan Instagram @awreceh.id cenderung menggunakan humor slapstick mengandalkan absurditas, hiperbola, dan kejutan untuk memancing tawa. Komentar-komentar lucu dari netizen memperkuat narasi dengan logika tidak masuk akal namun menghibur. Humor terasa sederhana dan relatable, sehingga mampu melibatkan audiens secara emosional. Gaya bahasa santai dan penggunaan istilah populer menambah daya tarik di kalangan muda. Tingginya interaksi seperti komentar dan like menunjukkan bahwa pendekatan humor efektif membangun komunitas daring yang aktif.
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