Analisis Semiotika Charles Sanders Peirce dalam Taklimat Awal Tahun 2026 Presiden Prabowo Subianto
Abstract
Penelitian ini bertujuan untuk menganalisis makna tanda dalam video “Taklimat Awal Tahun 2026” Presiden Prabowo Subianto di Hambalang dengan menggunakan pendekatan semiotika Charles Sanders Peirce. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, simak-catat, transkripsi, dan dokumentasi visual terhadap video resmi yang dipublikasikan melalui kanal YouTube Sekretariat Presiden. Analisis dilakukan dengan model triadik Peirce, yaitu representamen, object, dan interpretant, serta klasifikasi tanda berupa ikon, indeks, dan simbol. Hasil penelitian menunjukkan bahwa terdapat 15 data semiotik yang merepresentasikan konstruksi makna tentang kehadiran negara, kepemimpinan nasional, nasionalisme, keberpihakan kepada rakyat kecil, dan kemandirian bangsa. Tanda-tanda seperti lagu nasional, salam lintas agama, Satgas Jembatan, metafora “nahkoda”, swasembada pangan dan energi, serta Program Makan Bergizi Gratis membangun citra pemerintah sebagai aktor yang hadir, responsif, dan berpihak kepada rakyat. Dominasi tanda simbolik menunjukkan bahwa video ini banyak menggunakan bahasa, metafora, dan nilai kebangsaan untuk membangun legitimasi kepemimpinan. Sementara itu, tanda indeksikal seperti testimoni masyarakat, visual anak-anak, dan data statistik berfungsi memperkuat kesan faktual terhadap program pemerintah
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References
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Copyright (c) 2026 Achmad Afandy , Fadel Muslaini, Devi Apyunita
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