Kajian Semiotika dalam Konten Inspirasi Ustadz Hanan Ataki
Abstract
Penelitian ini bertujuan untuk menganalisis kajian semiotika dalam konten inspirasi yang disampaikan oleh Ustadz Hanan Attaki di media sosial, khususnya Instagram, dengan menggunakan teori semiotika Roland Barthes. Kajian difokuskan pada lima unsur utama, yaitu makna denotasi, konotasi, simbol, kode, dan konteks, serta dilengkapi dengan analisis bahasa mencakup diksi, struktur kalimat, gaya bahasa, dan aspek pragmatik. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui dokumentasi dan studi pustaka. Sumber data primer diperoleh dari video konten dakwah Ustadz Hanan Attaki, sedangkan sumber sekunder berasal dari literatur terkait semiotika, komunikasi dakwah, dan analisis bahasa. Hasil penelitian menunjukkan bahwa pada tataran denotasi, gaya berpakaian kasual dan penggunaan bahasa sederhana menjadi ciri khas dakwah beliau. Pada makna konotasi, penggunaan bahasa gaul dan visual yang menarik menciptakan kedekatan emosional dengan audiens, khususnya generasi muda. Simbol-simbol yang digunakan bersifat kontekstual dengan kehidupan sehari-hari, sedangkan kode yang muncul mengacu pada nilai-nilai keislaman dan budaya populer. Analisis bahasa menunjukkan pemilihan diksi yang komunikatif, kalimat singkat dan padat, gaya bahasa metaforis, serta nada tutur yang bersahabat. Kesimpulannya, keberhasilan dakwah Ustadz Hanan Attaki terletak pada kemampuannya memadukan pesan keagamaan dengan tanda, simbol, dan bahasa yang relevan dengan budaya audiens, sehingga pesan dakwah dapat diterima secara efektif di era digital.
Downloads
References
Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Barthes, R. (2020). Elemen-Elemen Semiologi. Yogyakarta: Jalasutra.
Chaer, A. (2020). Linguistik Umum. Jakarta: Rineka Cipta.
Chaer, A. (2021). Psikolinguistik: Kajian Teoretik. Jakarta: Rineka Cipta.
Hardika, A. (2022). Komunikasi Dakwah di Era Digital: Studi Kasus Ustadz Hanan Attaki. Jakarta: Prenada Media.
Isnaini, F. (2021). Etika Komunikasi Digital. Bandung: Remaja Rosdakarya.
Juidah, S. (2022). Semiotika dan Analisis Media. Malang: UB Press.
Moleong, L. J. (2016). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Copyright (c) 2025 Ranti Despita Sari, Asmara Yumarni, Wenny Aulia Sari
This work is licensed under a Creative Commons Attribution 4.0 International License.
By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
License
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.
Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
User/Public Rights
Under the Creative Commons license, users are allowed to copy, distribute, display, and perform the work. Users will also need to attribute authors on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. The journal will not be held liable for anything that may arise due to the author(s) internal dispute. The journal will only communicate with the corresponding author.
Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that the journal entitles the author(s) to no royalties or other fees.
Miscellaneous
The article will be published in the journal if the article’s editorial process is successfully completed. The editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.
