Analisis Perubahan Gaya Bahasa Mahasiswa dalam Penggunaan Media Sosial
Abstract
Penelitianinibertujuanuntukmenganalisisperubahangayabahasamahasiswadalampenggunaan media sosial. Metode yang digunakanadalahpenelitiankualitatifdenganfokus pada penggunaanbahasamahasiswadalamkomunikasi digital sehari-hari. Hasil penelitianmenunjukkanbahwa media sosialseperti WhatsApp, Instagram, dan TikTok memengaruhigayabahasamahasiswamenjadilebihsantai, singkat, dan tidak formal. Mahasiswacenderungmenggunakanbahasagaul, singkatan, istilah viral, sertacampuranbahasa Indonesia dan bahasaInggrisdalamkomunikasi digital. Penggunaanbahasatersebutdianggaplebihpraktis, modern, dan sesuaidenganperkembangankomunikasi di era digital. Meskipundemikian, mahasiswatetapmenyadaripentingnyapenggunaanbahasa Indonesia yang baik dan benardalamsituasi formal dan akademik. Penelitianinimenunjukkanbahwa media sosialmemilikipengaruhbesarterhadapperkembangangayabahasamahasiswa di era digital.
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Copyright (c) 2026 Dinda Arini, Afrida Afrida, Flanella Natama Harahap, M. Surif
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