Implikatur Percakapan dalam Humor Meme pada Grup Facebook KUMEKUI (Kumpulan Meme Kucing Indonesia)
Abstract
Penelitian ini bertujuan untuk mendeskripsikan jenis implikatur percakapan, jenis humor, serta maksud implikatur percakapan dalam membangun humor pada meme di grup Facebook KUMEKUI (Kumpulan Meme Kucing Indonesia). Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan sumber data berupa meme yang mengandung tuturan humor. Pengumpulan data dilakukan menggunakan metode simak dan teknik catat. Data dianalisis menggunakan teori implikatur percakapan George Yule dan teori jenis humor. Hasil penelitian menunjukkan bahwa ditemukan tiga jenis implikatur percakapan, yaitu implikatur percakapan umum, implikatur percakapan khusus, dan implikatur percakapan berskala. Selain itu, ditemukan beberapa jenis humor, yaitu idiom, ironi, lelucon, parodi, permainan kata, teka-teki, dan spoonerisme. Implikatur percakapan dalam meme berperan dalam membangun humor melalui makna tersirat yang dipahami pembaca berdasarkan konteks komunikasi, pengalaman sosial, dan pengetahuan bersama. Humor dalam meme tidak hanya dibangun melalui unsur visual dan tuturan secara literal, tetapi juga melalui proses penafsiran makna implisit yang menimbulkan efek kelucuan bagi pembaca. Dengan demikian, implikatur percakapan memiliki peran penting dalam membangun humor pada meme di grup Facebook KUMEKUI.
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