Implikatur Percakapan dan Gaya Bahasa Metaforis dalam Podcast Pengembangan Diri: Studi Kasus Suara Berkelas #99
Abstract
Penelitian ini menganalisis penggunaan implikatur percakapan dan gaya bahasa metaforis dalam konten pengembangan diri pada podcast "Suara Berkelas" episode #99 yang menghadirkan Erika Ricardo sebagai narasumber. Fokus penelitian ini adalah mengungkap bagaimana pesan-pesan motivasi dan pengalaman personal dikomunikasikan secara tidak langsung melalui strategi linguistik. Dengan menggunakan pendekatan kualitatif dan teori pragmatik Grice serta teori metafora konseptual, penelitian ini mengidentifikasi bahwa narasumber sering kali melanggar maksim percakapan untuk menciptakan implikatur yang mendorong pendengar melakukan refleksi mandiri. Hasil analisis menunjukkan bahwa gaya bahasa metaforis, seperti metafora "berlayar" dan "memecahkan kode," berfungsi sebagai alat kognitif untuk menyederhanakan konsep psikologis yang abstrak. Sinergi antara implikatur dan metafora dalam podcast ini terbukti efektif dalam membangun keterikatan emosional dengan audiens dan menyampaikan pesan pemberdayaan diri tanpa terkesan otoriter.
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References
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Copyright (c) 2026 Riayu Dahlia Magdalena Hutahaean , Paulia Pesta Ronauli Situmorang , Rehan Falentino Sitohang , Winda Sitorus
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