Analisis Makna Deiksis dalam Pesan di Platform E-Commerce Shopee
Abstract
Bahasa berfungsi sebagai media vital dalam menyampaikan pesan dan merupakan objek kajian linguistik, khususnya pragmatik, yang mempelajari makna berdasarkan konteks, di mana deiksis memiliki peran krusial dengan acuannya yang berubah sesuai situasi tutur. Penelitian ini bertujuan mendeskripsikan bentuk serta menganalisis kesalahan penggunaan deiksis dalam komunikasi digital di platform e-commerce Shopee melalui metode deskriptif kualitatif, menganalisis data tekstual dari percakapan penjual dan pembeli yang dikumpulkan via dokumentasi dan observasi nonpartisipatif, dengan fokus pada deiksis persona, tempat/ruang, dan waktu. Hasilnya menunjukkan bahwa penggunaan deiksis dalam interaksi Shopee sering mengalami pergeseran makna akibat perbedaan konteks partisipan, sehingga ditemukan tiga bentuk utama deiksis yang menimbulkan ambiguitas pragmatik karena penutur kurang mempertimbangkan konteks komunikasi digital. Oleh karena itu, penelitian ini menegaskan pentingnya kesadaran konteks dalam penggunaan deiksis untuk mencapai efektivitas komunikasi digital, sekaligus berkontribusi pada pengembangan kajian pragmatik modern dengan memperluas analisis deiksis ke ranah e-commerce.
Downloads
References
Afrizal. (2015). Metode Penelitian Kualitatif: Sebuah Upaya Mendukung Penggunaan Penelitian Kualitatif dalam Berbagai Disiplin Ilmu. Jakarta: Rajawali Pers.
Bungin, B. (2017). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Jakarta: Kencana Prenadamedia Group.
He, L, dkk. (2025). Deiksis dalam Antologi Cerpen Pilihan Kompas 2019 dan Implikasinya terhadap Pembelajaran Bahasa Indonesia. DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra.
Manurung, E., Achmad, Y. (2022). Analisis Deiksis dalam Percakapan pada Channel Youtube Nihongo Mantappu Battle Ilmu Pengetahuan Umum. Metafora: Jurnal Pembelajaran Bahasa Dan Sastra. 9(2), (117-124).
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). Thousand Oaks, CA: SAGE Publications.
Moleong, L. J. (2019). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Nazir, M. (2014). Metode Penelitian. Bogor: Ghalia Indonesia.
Rahardi, R, Kunjana. (2003). Berkenalan dengan Ilmu Bahasa Pragmatik. Malang: DIOMA.
Palimbong, D.R., Monika, W.R. (2021). Deiksis Waktu dan Deiksis Tempat dalam Novel Satu Haridi 2018 Karya Boy Candra (Tinjauan Pragmatik). DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra.
Sugiyono. (2022). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Bandung: Alfabeta.
Sumarlan, dkk. (2023). Pemahaman dan Kajian Pragmatik. Solo: BukuKatta.
Tanduk, R., Evi, L.D. (2022). Penggunaan Deiksis Temporal dan Lokati dalam Novel Konspirasi Alam Semesta Karya Fiersa Besari (Tinjauan Pragmatik). DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra.
Wijana, P, D. (1996). Dasar-Dasar Pragmatik. Yogyakarta: ANDI.
Wulandari, T., Sari, D. P., & Nasution, A. R. (2024). Deskripsi Mendalam untuk Memastikan Keteralihan Temuan Penelitian Kualitatif. Jurnal Literasiologi, 11(2).
Copyright (c) 2025 Indriyani Indriyani, Dwi Lutfiah Aini, Vara Agitya Eka Prawita, Dase Erwin Juansah, Dodi Firmansyah
This work is licensed under a Creative Commons Attribution 4.0 International License.
By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
License
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.
Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
User/Public Rights
Under the Creative Commons license, users are allowed to copy, distribute, display, and perform the work. Users will also need to attribute authors on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. The journal will not be held liable for anything that may arise due to the author(s) internal dispute. The journal will only communicate with the corresponding author.
Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that the journal entitles the author(s) to no royalties or other fees.
Miscellaneous
The article will be published in the journal if the article’s editorial process is successfully completed. The editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.
