Strategi Linguistik Perempuan dalam Menegosiasikan Identitas Sosial di Forum Digital
Abstract
Penelitian ini bertujuan untuk mengidentifikasi bentuk-bentuk strategi linguistik yang dominan digunakan oleh perempuan di ruang digital, serta menganalisis praktik stance-taking, positioning, dan indexicality berkontribusi dalam konstruksi representasi diri. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan lensa sosiolinguistik, khususnya teori identitas dan interaksi dari Bucholtz dan Hall. Data berupa tiga belas data naratif dari forum digital dianalisis secara mendalam. Hasil penelitian menunjukkan tujuh strategi linguistik dominan: emotif-ekspresif, repetisi dan afirmasi, kontras dan antitesis, afiliatif-kolektif, retoris-reflektif, naratif otobiografis, serta deklaratif-imperatif. Strategi-strategi ini mencerminkan perempuan yang menyuarakan ketahanan emosional, menantang norma gender konvensional, dan membangun solidaritas kolektif. Analisis terhadap stance, positioning, dan indexicality mengungkap bahwa identitas dalam ruang digital bersifat relasional dan emergen dinegosiasikan melalui ekspresi afektif, pemilihan posisi sosial, serta tanda-tanda semiotik yang mencerminkan nilai budaya dan ideologi gender. Kebaruan studi ini terletak pada integrasi antara sosiolinguistik interaksional dan teori wacana feminis dalam memahami praktik kebahasaan perempuan di era digital. Kontribusi penelitian ini penting bagi pengembangan kajian bahasa dan gender, dengan menyoroti penggunaan bahasa sebagai alat perlawanan simbolik dan pemberdayaan identitas dalam komunikasi yang dimediasi teknologi.
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