Strategi Penguatan Kapasitas Kewirausahaan Pelaku Usaha Warkop Melalui Metode 6M Berbasis Integrasi Penyelenggaraan MICE

Himala Praptami Adys; Fatimah Hidayahni Amin; Seny Luhriyani Sunusi; Andi Hajar; Musdalifah Musdalifah

doi:10.34697/jai.v5i4.2491

Himala Praptami Adys Universitas Negeri Makassar
Fatimah Hidayahni Amin Universitas Negeri Makassar, Indonesia
Seny Luhriyani Sunusi Universitas Negeri Makassar, Indonesia
Andi Hajar Universitas Negeri Makassar, Indonesia
Musdalifah Musdalifah Universitas Negeri Makassar, Indonesia

DOI: https://doi.org/10.34697/jai.v5i4.2491

Keywords: warkop, kewirausahaan, metode 6M, MICE, UMKM

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas kewirausahaan pelaku usaha warung kopi (warkop) di Kota Makassar melalui penyuluhan dan pelatihan berbasis metode 6M (Man, Money, Material, Method, Machine, Market) yang diintegrasikan dengan konsep MICE (Meetings, Incentives, Conferences, and Exhibitions). Dua mitra utama, Warkop Van Djoel dan Warkop Dg Sija, dipilih karena memiliki potensi bisnis kuat tetapi belum mengoptimalkan peluang pelayanan MICE skala kecil. Pelaksanaan kegiatan meliputi sosialisasi, pelatihan manajemen usaha berbasis 6M, penguatan keterampilan pengelolaan MICE, pelatihan pemasaran digital, pendampingan teknis, serta implementasi teknologi sederhana untuk efisiensi operasional. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek manajerial, pencatatan keuangan digital, penyusunan SOP event, pengembangan menu MICE, penggunaan media sosial, serta penguatan identitas merek. Program ini mampu mendorong transformasi warkop tradisional menjadi ruang ekonomi kreatif multifungsi yang adaptif, kompetitif, dan berkelanjutan.

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