Analisis Bahasa dalam Wacana Pemanfaatan Mobile Banking pada Mahasiswa Perantau BK 4H Politeknik Negeri Medan
Abstract
Penelitian ini bertujuan untuk menganalisis penggunaan bahasa dalam wacana pemanfaatan mobile banking pada mahasiswa perantau, khususnya dalam konteks komunikasi digital. Pendekatan yang digunakan adalah deskriptif kualitatif dengan fokus pada aspek linguistik yang meliputi leksikal, sintaksis, dan pragmatik. Data penelitian diperoleh melalui kuesioner berbasis Google Form yang diisi oleh 21 mahasiswa perantau kelas BK 4H Politeknik Negeri Medan. Data berupa respons tertulis dianalisis untuk mengidentifikasi pola penggunaan bahasa dalam merepresentasikan pengalaman pengguna terhadap layanan mobile banking. Hasil penelitian menunjukkan bahwa penggunaan bahasa oleh mahasiswa cenderung bersifat fungsional, ringkas, dan kontekstual. Dari aspek leksikal, ditemukan dominasi istilah teknis seperti “transfer”, “top up”, “saldo”, dan “e-wallet” yang mencerminkan pengaruh kuat bahasa digital. Dari aspek sintaksis, struktur kalimat yang digunakan umumnya sederhana dan langsung, yang menunjukkan adanya kecenderungan efisiensi dalam komunikasi. Sementara itu, secara pragmatik, bahasa yang digunakan berorientasi pada kebutuhan praktis, seperti kemudahan, kecepatan, dan keamanan transaksi. Penelitian ini menyimpulkan bahwa penggunaan mobile banking tidak hanya memengaruhi perilaku keuangan mahasiswa, tetapi juga membentuk pola komunikasi dan penggunaan bahasa. Dengan demikian, perkembangan teknologi digital turut berkontribusi terhadap perubahan praktik kebahasaan dalam kehidupan sehari-hari.
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