Pengaruh Media Audiovisual dalam Kemampuan Menulis Iklan Siswa SMP

  • Siti Maimunah Universitas Muhmmadiyah Pringsewu
  • Amy Sabila Universitas Muhmmadiyah Pringsewu
  • Umi Kholida Universitas Muhmmadiyah Pringsewu
  • Rr Dwi Astuti Universitas Muhmmadiyah Pringsewu
DOI: https://doi.org/10.53769/deiktis.v6i2.3585
Keywords: media audio visual, menulis iklan, pembelajaran bahasa Indonesia

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media audio visual terhadap kemampuan menulis iklan siswa kelas VIII UPT SMP Negeri 1 Pringsewu. Penelitian ini menggunakan metode kuantitatif dengan desain quasi eksperimen. Populasi penelitian berjumlah 92 siswa kelas SMP Negeri 1 Pringsewu. Sampel ditentukan menggunakan teknik simple random sampling, dengan kelas VIII.3 sebagai kelas eksperimen dan kelas VIII.2 sebagai kelas kontrol. Pengumpulan data dilakukan melalui tes menulis iklan yang dinilai menggunakan rubrik penilaian. Hasil ini menunjukkan data yang diperoleh dianalisis menggunakan uji-t (independent sample t-test) setelah terlebih dahulu dilakukan uji normalitas dan homogenitas. Rata-rata nilai kelas eksperimen (74,19) lebih tinggi dari kelas kontrol (63,23). Perbedaan ini menunjukkan bahwa perlakuan atau model pembelajaran yang diterapkan mampu meningkatkan hasil belajar siswa. Hasil belajar siswa menunjukkan bahwa t hitung = 2.9665, t tabel = 1.6706. Karena t hitung lebih besar daripada t tabel = 0.0022 < 0.05, maka H0 ditolak. Kesimpulannya, hasil belajar kelas eksperimen secara signifikan lebih tinggi dibandingkan kelas kontrol

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Published
2026-06-05
How to Cite
Siti Maimunah, Amy Sabila, Umi Kholida, & Rr Dwi Astuti. (2026). Pengaruh Media Audiovisual dalam Kemampuan Menulis Iklan Siswa SMP. DEIKTIS: Jurnal Pendidikan, Bahasa Dan Sastra, 6(2), 2106-2113. https://doi.org/10.53769/deiktis.v6i2.3585
Issue
Vol. 6 No. 2 (2026)
Section
Articles

Copyright (c) 2026 Siti Maimunah, Amy Sabila, Umi Kholida, Rr Dwi Astuti

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