Analisis Maksim Kesopanan Dalam Konten Tiktok Kabinet Dagelan : Presiden Ke 8 Di Negeri Wakanda
Abstract
Penelitian ini membahas penerapan prinsip kesopanan berbahasa dalam komentar warganet pada konten TikTok Kabinet Dagelan berjudul “Presiden Ke-8 di Negeri Wakanda” yang memuat kritik dengan gaya bahasa sarkasme. Fenomena ini menarik karena kritik kerap disalahpahami sebagai bentuk kebencian, sementara gaya bahasa sarkastik berpotensi menimbulkan ambiguitas makna. Dengan menggunakan metode kualitatif deskriptif dan teknik pengumpulan data baca-catat terhadap komentar yang muncul pada periode 8 Mei 2024–8 Agustus 2025, penelitian ini menganalisis enam maksim kesopanan menurut Leech, yaitu maksim kebijaksanaan, kedermawanan, penghargaan, kesederhanaan, permufakatan, dan kesimpatian. Hasil analisis menunjukkan bahwa meskipun konten yang dikomentari bernuansa kritik tajam dan sarkastik, sebagian besar warganet tetap menggunakan strategi kesantunan melalui nasihat halus, pujian, dukungan, kerendahan hati, persetujuan, dan simpati. Kemunculan keenam maksim secara berimbang mengindikasikan bahwa komunikasi di ruang digital tidak sepenuhnya didominasi oleh ekspresi negatif, melainkan juga menunjukkan upaya menjaga harmoni sosial. Temuan ini menunjukkan bahwa penggunaan bahasa sarkasme dalam kritik tidak selalu meniadakan kesantunan, selama penuturnya tetap menerapkan prinsip komunikasi yang mempertimbangkan dampak terhadap lawan tutur.
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