Representasi Resistensi melalui Warna dalam Poster Aksi Protes Politik Indonesia: Kajian Semiotik Peirce di Ruang Digital
Abstract
Penelitian ini menganalisis bagaimana warna berfungsi sebagai representasi resistensi dalam poster aksi protes politik yang beredar di media sosial Indonesia. Fokus kajian diarahkan pada tiga simbol warna, yaitu Brave Pink, Hero Green, dan Resistance Blue, yang digunakan publik untuk mengartikulasikan kritik sosial-politik. Penelitian ini bertujuan menguraikan hubungan antara penanda visual (warna), objek sosial-politik, dan interpretasi publik menggunakan kerangka semiotika triadik Peirce. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus melalui observasi poster digital dan dokumentasi visual. Hasil penelitian menunjukkan bahwa ketiga warna tersebut berfungsi sebagai simbol resistensi yang membentuk narasi kolektif dan pergeseran warna dari fungsi estetika menjadi instrumen komunikasi politik. Penelitian ini menyimpulkan bahwa warna berperan penting sebagai tanda politik dalam ruang digital masa kini.
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Referensi
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